While the new 2023 Honda Ridgeline is a tough competitor, the new 2023 Toyota Tacoma easily takes the victory here. The Toyota Tacoma has a lower starting MSRP than the Honda Ridgeline, and it also offers a higher maximum towing capacity. Both models can be equipped with a drivetrain that’s well-suited for off-roading, and either truck can be upgraded to include an available power tilt/slide moonroof and available leather-trimmed heated seats. However, the Toyota Tacoma takes the lead again by offering a standard six-foot bed and a standard deck rail system (which helps you secure your cargo for the journey ahead).⁶ You won’t find these features on the Honda Ridgeline.

Impressive, right? We certainly agree. Visit us today to take the new 2023 Toyota Tacoma for a spin — you’ll want to drive it all the way home.

If you’re interested in becoming the proud owner of a new 2023 Toyota Tacoma, give us a call, or stop by our dealership at 3062 Government Blvd, Mobile, AL 36606 for a test drive today. We look forward to serving our customers from Daphne and Spanish Fort.

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²MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary. As of 03/03/2023.

³MSRP excluding tax, license, registration, $1,345 destination charge, and accessories. Dealer prices may vary. MSRP does not include $395 premium color charge for 2022 vehicles or $455 premium color charge for 2023 vehicles. As of 03/03/2023.

⁴Never tow beyond a vehicle’s published towing capacities. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. Follow all instructions in your Owner’s Manual.

⁵Maximum towing capacity is 5,000 lbs. Towing requires accessory towing equipment. Please see your Honda dealer for details.

⁶Payload includes the weight of occupants, cargo and options and is limited by weight distribution.