2018 Toyota Prius Prime

Aerodynamic Exterior

  • Quad-LED Projector Headlights
  • Active Front Grille Shutter Closes at High Speeds
  • Dual-Wave Rear Glass

Efficient Performance

  • 1.8-L I-4 Engine
  • Plug-In Hybrid Vehicle System
  • Electronically controlled Continuously Variable Transmission (ECVT)

Intuitive Interior

  • Active Front Grille Shutter Closes at High Speeds
  • Dual-Wave Rear Glass
  • Underbody Covers and Side Body Fins

Smart Technology

  • Remote Climate Control
  • Intelligent Clearance Sonar with Intelligent Parking Assist
  • Dynamic Radar Cruise Control

Comprehensive Safety

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Quad-LED Projector Headlights

  • Plus
  • Starting MSRP: $27,300
  • 1.8-L I-4 Engine
  • Plug-In Hybrid Vehicle System
  • Electronically controlled Continuously Variable Transmission (ECVT)
  • AM/FM/HD/Satellite Radio
  • Navigation System with Voice Activation
  • Heated Driver and Passenger Front Seats
  • 6-Way Front-Seat Driver Direction Control
  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Quad-LED Projector Headlights
  • Remote Climate Control
  • Intelligence Sonar
  • Dynamic Radar Cruise Control
  • Active Front Grille Shutter
  • Dual-Wave Rear Glass
  • Underbody Covers and Side Body Fins
  • Cloth Seating
  • Six Speakers
  • Smart Key System on Driver’s Door
  • Premium
  • Starting MSRP: $29,000
  • Includes Plus features, plus:
  • Predictive Efficient Drive
  • 8-Way Front-Seat Driver Direction Control
  • Driver Lumbar Support
  • SofTex® Leatherette Seating
  • Qi-Compatible Wireless Smartphone Charging
  • Smart Key System on Three Doors
  • Advanced
  • Starting MSRP: $33,300
  • Includes Premium features, plus:
  • Color Head-Up Display (HUD)
  • Stolen Vehicle Tracking
  • Auto-Dimming Rearview Mirror with HomeLink®
  • Entune™ Premium JBL® Audio
  • 10 Speakers
  • Cargo Area Heavy Sliding Tonneau Cover

Find Your 2018 Toyota Prius Prime

The 2018 Toyota Prius Prime has everything you’re looking for in a Plug-In Hybrid Vehicle. The innovate vehicle features a dual-motor drive system that boosts acceleration. And the range is exceptional, as you can travel up to 640 miles2 before needing to recharge and fill up. But that efficient performance belies its aggressive styling and sophisticated interior. Equipped with optional SofTex® seating with deep bolsters and available JBL® audio system with ten speakers, the 2018 Prius Prime is a vehicle that’s hard to pull yourself away from. Though when you do step outside, you’ll notice a sporty, appealing design that will make you proud to own the Prius Prime for more than the obvious reasons.

When your 2018 Toyota Prime needs maintenance or repairs, you can trust the highly qualified team in our service department. Our expert technicians are equipped to handle your service needs quickly and affordably. So whether you need a simple oil change or major repairs, you can be certain that you’re getting the highest quality service around.

*Options listed are based on the Advanced model shown in image.